March 4th, 2015

During the month of February, Mr. Davis and his Grade 3/4 Bridgeport Public School students partnered with the House of Friendship to help promote their annual Potato Blitz.

As a class, students applied the advertising techniques they learned from breaking down television commercials and other forms of advertising to create a campaign encouraging the Bridgeport PS school community to bring in potatoes. They decided to create a buzz by using a multi-platform approach, which included:

  • plastering potatoes all over school with the message: “The Potatoes are coming!”
  • creating radio advertisements that were read over the announcements, and television commercials
  • writing lyrics to a song
  • creating potato mascots

The Potato Blitz ran during the final week of February and was kicked off with an assembly where Room 7 shared their commercials, song and mascots. At the end of the week, Bridgeport PS raised 1468 pounds of potatoes for the people in need in our community.

We are very proud of the Room 7 students whose positive attitudes and creativity got a whole school excited about potatoes! Also, a big thank you goes to Mr. Davis for leading the campaign.

 

The potato mascots!

 

Look at all the different shapes & sizes of potatoes.

Look at all the different shapes & sizes of potatoes.

 

Way to go, Bridgeport PS!

Way to go, Bridgeport PS!